A recent study conducted by Deloitte showed the strongest affinity yet between Generation Y and electric cars. The findings have prompted the firm to speculate that the Generation Y age group, 19-31, could be the generation to lead us away from traditional gasoline powered vehicles.
The study was conducted last fall, and Deloitte spoke to Generation Y consumers in the US, Europe and China. Usually surveys of this type have shown that buyers are non-committal towards electric vehicles, but these results suggest that a high number would rather some form of battery powered driving in their vehicles rather than none at all. Most of those surveyed also view the electric vehicle technology as progen.
Almost 6 in 10 would favor a hybrid vehicle, compared to the 2 in 10 that would go for an all electric vehicle like the Nissan Leaf or Ford Focus Electric.
What does this mean for automakers? Projections suggest that almost 25% of vehicles purchased this year will be by a Generation Y consumer, so they are a group that shouldn’t be ignored. Perhaps this is why so many auto manufacturers have plans to have hybrid electric vehicles available in the coming years.
