Cadillac ELR wins Eyes on Design award from Detroit Auto Show

Release Date: Early 2014
MSRP: unkown
Battery Pack Size: 15.6 kWh
Electric Range: estimated 35 miles
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Every year at the Detroit Auto Show, the Eyes on Design organization presents awards for the best concept design and the best production design. Vehicles are chosen based on the votes of an esteemed panel of actual car designers, and this year the best production vehicle design award went to the Cadillac ELR.

The award this year was sponsored by the Detroit Institute of Ophthalmology. The best concept award ended in a tie between the F-150 Atlas and the Nissan Resonance crossover.

Another award, the Catalyst award for an executive or other figure who has supported design over his or her career was given to Bob Lutz – formerly of General Motors. Upon accepting the award, he said “Some people change the paradigm and break the rules.” He denounced bad design that produced universal sedan lumps and said “Today the worst car in the quality survey would’ve won five years ago. What is left is design; it is a perfectly rational thing for customer to base his or her choice on design.”

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