Volvo V60 Plug-in demand increases again

Volvo had always promoted the V-60 plug-in hybrid electric vehicle as a limited run of 1,000 units, with a planned production of 2013. Then back in October 2012, Volvo announced the V60 PHEV had been a “worldwide success with the initial run of 1000 cars sold out before the car reached the showrooms.” This  was partially due to the V-60 plug-in qualifying for the UK Government’s plug-in grant of £5,000 which brought the purchase cost down to £43,775. The vehicle also qualifies for exemptions on CO2 restrictions, congestion fees and some vehicle taxes.

The initial 1,000 being sold out prompted Volvo to up production to 4,000 – 6,000 V60 plug-ins.

Now, the company is still drowning in orders. Volvo has more than 3,000 orders from the Netherlands alone, and according to, Volvo is hoping to increase production to 10,000 V60 plug-in hybrids per year. Increasing production is relatively easy because the V60 plug-in is built on the same line as the V60. However, Volvo’s hybrid component suppliers may not be able to keep up with the demand.


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