Nissan deserves credit for overcoming barriers by bringing the Leaf to market, and being the first one with an all-electric vehicle. However, Pike Research is predicting that sales leadership will be taken over by competitors. It’s expected that Ford, Toyota and even GM will lead the plug-in vehicles market in the US when comparing total vehicles sold from 2012 to 2020.
Ford has been slower than others to come to market with a plug-in vehicle (the C-max Energi that comes to market anyday now is their first), its future plans are ambitious. John Gartner, research director at Pike’s, says Ford could be the only automaker to surpass 400,000 plug-in electric vehicles sold in the US through 2020.
Last month, as Ford was quick to point out, the brand new C-max Hybrid beat the Prius the first full month the two were on sale. The Ford C-max Hybrid sold 3,182 units in the US last month. Interestingly enough, nearly 70 percent of C-max Hybrid buyers are new to Ford, and 25% of the sales were in California.
“The new C-MAX is off to a fast start in the heart of the hybrid market, not only outselling Prius v, but drawing a lot of interested Toyota customers who chose our new hybrid instead,” says C.J. O’Donnell, manager, Ford Electrified Vehicles. “Customers now come into our showrooms for fuel economy, and we’re delivering with six vehicles that offer 40 mpg or better, including the new C-MAX Hybrid at 47 mpg combined, with another two on the way by year’s end.”