Last month it was announced that the i-MiEV would be returning to the US after a year hiatus. Now, Mitsubishi has announced pricing for the 2015 model.
When the Mitsubishi i-MiEV electric vehicle first went on sale in 2011, it was priced at $27,990, and then shortly later it was increased to $29,125.
During the i-MiEV’s year off (in the US – it was still available in Canada and other countries around the world) in 2013, both the Nissan Leaf and the Chevy Volt had thousands knocked off of their prices, and clearly Mitsubishi needs to stay competitive with it’s smaller, shorter range electric vehicle.
The 2014 i-MiEV will start at a price that is $6,130 lower than the outgoing 2012 model. That’s means pre-incentive pricing is $22,995. After the $7500 federal tax credit, a brand new i-MiEV will cost $15,495.
Mitsubishi is also adding more standard features to the 2014 model including heated front seats, a leather steering wheel, charge port convenience light, as well as BC quick charging and a battery warming system.
Full Press Release from Mitsubishi
New 2014 Mitsubishi i-MiEV: More Standard Features and a $6,000-Plus Reduction in Price
Tue, Dec 03, 2013 – Cypress, California –
Mitsubishi Motors North America, Inc. (MMNA) is proud to announce that the company’s new 2014 Mitsubishi i-MiEV electric-powered production vehicle not only receives an expanded standard equipment package but also sees a considerable price reduction of $6,130 over the previous 2012 model year vehicle.
The 2014 model year Mitsubishi i-MiEV ES model including CHAdeMO DC quick charge port, battery warming system and heated side view mirrors now starts at only $22,995 – an astonishing $6,130 price reduction from the previous generation. After factoring in the Federal tax credit of $7,500, the net MSRP of the 2014 Mitsubishi i-MiEV drops down to only $15,495*.
With a net MSRP of only $15,495 after factoring in the available EV federal tax credit of $7,500 and, for example, with the California state EV financial incentive of up to $2,500** (other generous financial incentives are available through numerous states and municipalities), residents in California can obtain the technologically-advanced 2014 Mitsubishi i-MiEV for as low as $12,995.
Furthermore, the new 2014 Mitsubishi i-MiEV boasts a much more comprehensive standard equipment package. Newly added items that are now standard equipment at no charge to the consumer include:
Driver and front passenger heated seats
CHAdeMO DC quick charge port
Battery warming system
Heated side view mirrors
Rear door speakers
8A/12A switchable Level 1 charging cable*** (approximate charge time from near empty to fully charged – 22 hours for 8 amp/14 hours for 12 amp)
Charge port lamp
Leather-covered steering wheel and shift knob
Passenger-side vanity mirror with lid
Numerous decorative color/trim upgrades
Front fog lights
New daytime running lights (DRL)
Black-out door sash trim
To date, more than 30,000 Mitsubishi i-MiEV and i-MiEV-based production vehicles have been sold around the globe. In such diverse markets as the U.S., Europe and Asia, the i-MiEV has proven to be a safe, convenient and utterly reliable eco-friendly form of personal transportation in any market in which it is sold.
For more information on the new 2014 Mitsubishi i-MiEV, please visit media.mitsubishicars.com.
About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, sales, marketing, research and development operations for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 400 dealers. MMNA is a leader in the development of highly-efficient, affordably-priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.