Mitsubishi i-MiEV price lowered substantially for 2014

Release Date: Partial Rollout in 2012
MSRP: ES Trim $29,125US, SE Trim $31,125US
Battery Pack Size: 16 kWh
Electric Range: 62 miles (EPA rated)
MPGe: 112 MPGe
Visit the Mitsubishi i-Miev Forum

Last month it was announced that the i-MiEV would be returning to the US after a year hiatus. Now, Mitsubishi has announced pricing for the 2015 model.

When the Mitsubishi i-MiEV electric vehicle first went on sale in 2011, it was priced at $27,990, and then shortly later it was increased to $29,125.

During the i-MiEV’s year off (in the US – it was still available in Canada and other countries around the world) in 2013, both the Nissan Leaf and the Chevy Volt had thousands knocked off of their prices, and clearly Mitsubishi needs to stay competitive with it’s smaller, shorter range electric vehicle.

The 2014 i-MiEV will start at a price that is $6,130 lower than the outgoing 2012 model. That’s means pre-incentive pricing is $22,995. After the $7500 federal tax credit, a brand new i-MiEV will cost $15,495.

Mitsubishi is also adding more standard features to the 2014 model including heated front seats, a leather steering wheel, charge port convenience light, as well as BC quick charging and a battery warming system.

Full Press Release from Mitsubishi

New 2014 Mitsubishi i-MiEV: More Standard Features and a $6,000-Plus Reduction in Price

Tue, Dec 03, 2013 – Cypress, California –

Mitsubishi Motors North America, Inc. (MMNA) is proud to announce that the company’s new 2014 Mitsubishi i-MiEV electric-powered production vehicle not only receives an expanded standard equipment package but also sees a considerable price reduction of $6,130 over the previous 2012 model year vehicle.

The 2014 model year Mitsubishi i-MiEV ES model including CHAdeMO DC quick charge port, battery warming system and heated side view mirrors now starts at only $22,995 – an astonishing $6,130 price reduction from the previous generation. After factoring in the Federal tax credit of $7,500, the net MSRP of the 2014 Mitsubishi i-MiEV drops down to only $15,495*.

With a net MSRP of only $15,495 after factoring in the available EV federal tax credit of $7,500 and, for example, with the California state EV financial incentive of up to $2,500** (other generous financial incentives are available through numerous states and municipalities), residents in California can obtain the technologically-advanced 2014 Mitsubishi i-MiEV for as low as $12,995.

Furthermore, the new 2014 Mitsubishi i-MiEV boasts a much more comprehensive standard equipment package. Newly added items that are now standard equipment at no charge to the consumer include:

Accessories/Features

Driver and front passenger heated seats
CHAdeMO DC quick charge port
Battery warming system
Heated side view mirrors
Rear door speakers
8A/12A switchable Level 1 charging cable*** (approximate charge time from near empty to fully charged – 22 hours for 8 amp/14 hours for 12 amp)
Charge port lamp

Interior Enhancements

Leather-covered steering wheel and shift knob
Passenger-side vanity mirror with lid
Numerous decorative color/trim upgrades

Exterior Enhancements

Aluminum wheels
Front fog lights
New daytime running lights (DRL)
Black-out door sash trim

To date, more than 30,000 Mitsubishi i-MiEV and i-MiEV-based production vehicles have been sold around the globe. In such diverse markets as the U.S., Europe and Asia, the i-MiEV has proven to be a safe, convenient and utterly reliable eco-friendly form of personal transportation in any market in which it is sold.

For more information on the new 2014 Mitsubishi i-MiEV, please visit media.mitsubishicars.com.

About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, sales, marketing, research and development operations for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 400 dealers. MMNA is a leader in the development of highly-efficient, affordably-priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

10 Comments on "Mitsubishi i-MiEV price lowered substantially for 2014"

  1. With only a 47KW electric motor it’ll be slow. It only gets 112MPGe combined EPA. The Chevy Spark or Fit EV gets 118/119MPGe EPA combined, with more range, and quite a bit more horsepower.

    I’d say the I-MiEV is cheap for a reason

    • There’s no doubt – and if I remember correctly the i-MiEV is smaller than the Spark EV and Fit EV. However, both the Spark EV and Fit EV are not available nationally, and they cost more. For the time being at least, the i-MiEV comes in at the lowest price, is widely available, and I think we’ll see a lot of them selling in the coming months.

    • Danwat1234,
      You say, “it will be slow”.
      It sounds like you have not driven the car. As with most EV’s, the instant torque from a stand still is not what I would describe as slow. Granted, it doesn’t launch like a Tesla but slow, NO.

      Best regards.

  2. Even if the i-MiEV is smaller than the Spark, the i-MiEV has more interior room because the i-MiEV doesn’t waste 3 ft in the front for a hood. It’s packaged very well.

    The Spark EV isn’t even available yet.

    The i-MiEV’s 49 kW motor is plenty powerful, and is more efficient and usually has a better range than EPA. We easily beat relatively high-end cars off the line.

  3. Jeffrey Songster | January 31, 2014 at 11:42 pm | Reply

    I really appreciate the simplicity of the iMiev… wish it were about 20% larger (why I bought a LEAF). For tooling around town it seems a great choice. For medium metro to metro trips… the CHAdeMO feature included on all iMievs will really help when you need to go 75 to 200 miles.

    I wish them well, it is a better choice than the Spark as it is a compliance car. Barely supported. If Chevy were serious all the dealers would have Combo Chargers. And they would be selling it in all 50 states. At least all the CARB states.

    • Jeffrey Songster | January 31, 2014 at 11:44 pm | Reply

      Oh… also…would be nice if Mitsubishi included a faster onboard charger to go to 7.2kW or at least 5 or 6.

  4. I am currently half way thru a two year lease of a 2012 I-Miev. It has been great to drive and full of get up and go. I am pleased to see the new price point for the car. There are many upgrades to the 2014 that are not on my ES model. I”m particularly glad to see the DC/DC CHAdeMO included as standard equipment.
    My main disappointment is that the onboard charger is still the 3.3 kw.capacity.
    Now if Mitsubishi would only ramp up a serious advertising program these cars would be all over the road.
    Also, the car is being distributed nation wide, not in just a few select states like other “compliance” cars.

    • I, too, am halfway through my 2-year i-MiEV lease. The only other pure electric vehicles available to me in Texas are the LEAF, the Focus Electric, and the Model S (though technically not legal for sale in Texas). None of the “compliance cars” are available here.

      Unless the LEAF has some major changes in 2015 when my lease is up, I am seriously considering leasing another i-MiEV.

      The 3.3kW charger doesn’t bother me and I like having the ability to L3 charge on the new one standard. Rear speakers are nice, too. 😉

  5. Martin WInlow | April 30, 2014 at 8:09 pm | Reply

    Wow. No sign of the RRP coming down in the UK. It is still £28k (US$47k!!!). We can get £5k off from the g-ment but that’s about it. Of course our petrol is ~twice what it is in the US.

    For some reason the remote system was never offered in the UK. Daft. And the EU version of the i-Kiev is 4 inches narrower and nearly a foot shorter than the US version! Rip-off Britain at its worst. Just as well I managed to find a cheap, low miles, 2011, used one. Love it. And it is really nippy – much quicker than most other cars off the line.

    Our rapid (chademo) charger infrastructure is a bit more advanced than most places (except Japan and… Estonia (!)) so I have done a few fairly long trips 400-450 miles without *too* much drama. The next year is going to see a huge increase in the rapid charger infrastructure as the UK g-ment really start putting its money where its mouth is. The county of Dorset, for example (50 miles wide and high) is getting 20 rapid chargers within the next 10 months.

    Many other counties are also getting the same sort of funding – up to £1m a piece. Interesting times. MW

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