After unveiling its Generation EQ electric SUV concept at the 2016 Paris Motor Show, Mercedes-Benz announced some ambitious future electric-car plans.
Late last week, the luxury carmaker said a production model based on the Generation EQ will be the first of no fewer than 10 electric cars it will sell under a new EQ sub-brand.
That would seem to make EQ the equivalent of rival BMW's "i" sub-brand, which currently includes two models, with a third rumored for 2019.
The 10 new Mercedes-Benz EQ electric cars will launch by 2025, although Mercedes did not specify when the first model will arrive.
It did say that the initial electric SUV will be built at an existing plant in Bremen, Germany.
That plant currently builds several different versions of the C-Class and GLC-Class, and will build small numbers of the GLC F-Cell hydrogen fuel-cell variant as well.
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