Tcdn
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Joined: Sat Jul 09, 2016 1:52 pm

Faraday Future adds top VW executive to bring to market its upcoming electric vehicles

Fri Sep 16, 2016 3:20 am

For a while now, we have been fascinated by Faraday Future’s impressive hiring effort despite having yet to bring a vehicle to market or even officially debut a car they plan to produce – though a prototype was recently spotted. We often scooped some top hires like Tesla’s “head of data science” and a computer vision expert at Apple, but now the latest significant hire comes directly from the startup.

FF announced this week that it hired Joerg Sommer from Volkswagen to lead the “product marketing and go-to-market planning”.

Sommer is leaving his role of Senior Vice President Product Marketing & Strategy at VW, which he held since 2013. Prior to working at Volkswagen, Sommer held executive roles at several European automakers including Daimler (1992-1995 and 2000-2007), Opel (1995-1999) and Renault (2009-2010).

Working for an electric vehicle company will not be entirely new for Sommer since he led the electric mobility brands at both Renault and Volkswagen before taking the SVP of marketing role at the former.

In a press release, FF describes his new role at the company:

In his new role at Faraday Future, Sommer oversees the company-wide product launch strategy, lifecycle management, packaging, and pricing of our electric vehicles and new mobility concepts. His expertise in product marketing will help Faraday Future cultivate a strong brand identity and connect to its target demographic, starting with the launch of its first production vehicle.

Sommer commented in the same press release:

“Joining Faraday Future is an incredible opportunity which allows me to play an integral role in the future of mobility. As the company continues to set the blueprint for smart, sustainable, and connected EV transportation, I look forward to what I can accomplish in my role within the company.”

FF now claims to have 1,400 global employees, including the US, China, and Europe. The company is moving forward with its $1 billion factory in Nevada where they are currently grading the land.

laev
Posts: 148
Joined: Tue Aug 09, 2016 8:10 pm

Re: Faraday Future adds top VW executive to bring to market its upcoming electric vehicles

Tue Oct 04, 2016 3:39 pm

Faraday Future developing new battery cell with LG Chem and claims highest energy desity in EV's

Last month, we reported on Faraday Future reportedly signing a massive $2.4 billion supply contract with LG Chem for battery cells. Today, the startup confirmed the supply agreement with LG without talking about the actual size of the contract.

Though the electric vehicle startup did release new details. For example, they say that they “worked closely with LG Chem to develop unique chemistry requirements for FF products”. They claim that the result is “the world’s highest energy density [cell] for a production automotive battery.”

They didn’t confirm much more other than that the cells will be used in Faraday Future’s VPA platform, the company’s scalable modular battery structure which is also being used for LeEco’s LeSee electric vehicle.

Interestingly, the company released a teaser picture of the battery cell on their Twitter account (see below) and it looks like a cylindrical cell – similar to the Tesla/Panasonic 18650 cell used in current Tesla vehicles....



https://electrek.co/2016/10/03/faraday- ... ty-in-evs/

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