theflash
Posts: 55
Joined: Tue May 31, 2016 7:20 pm

These 2 Charts Show Why Apple Is Building an Electric Car to Compete With Tesla

Mon Jun 06, 2016 5:14 am

An interesting article for Electric Vehicle forum members.


These 2 Charts Show Why Apple Is Building an Electric Car to Compete With Tesla
The founder and CEO of Tesla believes that his company will soon be locked in direct competition with Apple.

G

Elon Musk has given the world another reason to believe that Apple (NASDAQ:AAPL) is designing an electric car to compete against his own company, Tesla (NASDAQ:TSLA), at some point in the next five years.

"I think it's great they're [building a car], and I hope it works out," said Musk at Vox Media's Code Conference on Wednesday. "It's just a missed opportunity... They should have embarked on the project sooner."

Musk is right. But the reason Apple should have started sooner isn't because the world needs another quality electric-car manufacturer, which it does. It's instead because Apple desperately needs to diversify away from the iPhone.

Sales of the iPhone fell last quarter for the first time since it was introduced in 2007. Apple sold 51 million of the devices in the three months ended March 26. That's certainly a lot of phones, but it was 16% fewer than it sold in the same period last year.

More: http://www.fool.com/investing/2016/06/05/these-2-charts-show-why-apple-is-building-an-elect.aspx?source=eptfxblnk0000004

Daniel01
Posts: 68
Joined: Wed Jun 01, 2016 1:57 am

Re: These 2 Charts Show Why Apple Is Building an Electric Car to Compete With Tesla

Sat Jun 11, 2016 6:35 pm

I think Apple can do it- hamper Tesla's market. The EV market is open for anyone to take and if Apple builds the better car-people will go for it.

kimball07
Posts: 58
Joined: Thu Jun 02, 2016 9:09 am

Re: These 2 Charts Show Why Apple Is Building an Electric Car to Compete With Tesla

Tue Jun 14, 2016 10:13 pm

Right now Tesla is leading the EV market and Apple wants a big chunk of that.

aidan
Posts: 157
Joined: Sat Jul 09, 2016 1:46 pm

Re: These 2 Charts Show Why Apple Is Building an Electric Car to Compete With Tesla

Wed Jul 13, 2016 2:31 am

It seems like everybody is trying to compete with Tesla

Tessy
Posts: 127
Joined: Sat Jul 09, 2016 1:51 pm

Re: These 2 Charts Show Why Apple Is Building an Electric Car to Compete With Tesla

Thu Jul 14, 2016 1:30 am

That would be a massive business plan for Apple to divert from the iPhone iPad etc manufacturing to the electrical vehiclel forum


jimmyjon
Posts: 145
Joined: Tue Aug 09, 2016 8:08 pm

Re: These 2 Charts Show Why Apple Is Building an Electric Car to Compete With Tesla

Sat Sep 10, 2016 7:27 pm

Came across this today. It's from July but maybe puts the rumors to rest?



http://www.businessinsider.com/theory-a ... car-2016-7


As the rumor mill about the Apple Car grinds on and on and on, we keep getting little clues about what "Project Titan" may or may not be all about.

The two latest pieces of the puzzle: Tim Cook made some obscure statements that suggest a recent investment in a Chinese car-sharing service is going to provide support, somehow, for the Apple Car, alleged to arrive in 2021 (!); and Apple put somebody with zero automotive experience in charge of the project, although he was reportedly close to Steve Jobs.

My colleague Steve Kovach has been all over both these announcements.

From my perspective, having followed the up-to-now completely inconsequential progress of the mysterious Project Titan, I'm ready to say that if you think Apple will be selling a car by 2021, you're going to be disappointed.

Here's why. That's five years down the road. The Apple Car project has been underway for about two years. So we're being asked to accept that it will take Apple seven years to create and market an automobile?

That's about two entire product cycles for a major automaker. Heck, Ford designed, engineered, and went racing in about a year and half with the new $400,000 Ford GT supercar — and won the 24 Hours of Le Mans in June.



If it's going to take Apple that long to bring a car to market, then you can only draw two conclusions: that Apple wants to develop a vehicle to use future technologies that aren't practical or accessible today; or that Apple is completely incompetent when it comes to this car project.

It's possible that the undertaking is just a sort of sideline experiment to keep pace with Google and Tesla. That would make sense.

But the the Apple Car isn't a car.

And based on Cook's comments, I don't think it's trending in that direction, anyway. I think it's a comprehensive automotive interface of some sort, a CarPlay that takes over your entire vehicle and what systems are/will be outside the car.

So it's come to this: there will never be a true Apple Car — not one with wheels and an Apple badge on the front.

jimmyjon
Posts: 145
Joined: Tue Aug 09, 2016 8:08 pm

Re: These 2 Charts Show Why Apple Is Building an Electric Car to Compete With Tesla

Sat Sep 10, 2016 7:30 pm

Here is something posted today to back up the claims the Apple car is not a go ahead



http://www.ft.com/cms/s/0/fbd75bd4-7701 ... z4Jso0xPct


Dozens of employees in Apple’s secret car project have departed in recent weeks after the new leader of the unit refocused its strategy, said people familiar with the situation.
The changes, which come at least two years into its ambitious attempt to build an electric car with self-driving capabilities, suggest that it may take longer than some investors had hoped for Apple to come up with a significant new revenue driver that can reduce its reliance on the iPhone.
Bob Mansfield, an Apple veteran, took over leadership of the car team over the summer, after the departure of his predecessor Steve Zadesky earlier this year.
Since 2014, the Apple unit has recruited hundreds of people, drawing on both internal engineers, such as people who worked on the original iPhone team, and recruits from other automotive companies, from Tesla to Mercedes-Benz. The research lab is based in several unmarked buildings around Sunnyvale, close to Apple’s Cupertino headquarters in Silicon Valley.
However, in recent weeks, dozens of people have left the team after Mr Mansfield decided to refocus on the underlying systems that would power a self-driving car rather than building an electric vehicle by itself, said people familiar with the changes.
Some Apple staffers have been reassigned to other internal teams, while others whose backgrounds are more in the traditional car industry have left the company. One highly-regarded electric vehicle engineer has rejoined the car company from which he was poached just last year.
The move could mean Apple must turn to an existing carmaker to fulfill its ambitions to get into the car business, which chief executive Tim Cook has said is set for “massive change” thanks to autonomous and electric vehicles. Partnering with a third party would be an unusual move for Apple, which tends to prefer controlling the hardware, software and services around a new product by itself.

Apple, which has never publicly acknowledged the existence of its automotive team, declined to comment. Bloomberg and the New York Times previously reported details of the changes.
Other Silicon Valley companies have also faced challenges in delivering on their autonomous driving ambitions. Google’s self-driving car team suffered the departure of Chris Urmson, its technical leader, last month. Tesla has faced criticism since a driver using its Autopilot system was killed in a collision. Meanwhile Uber, which is about to launch a pilot fleet of autonomous taxis in Pittsburgh, acquired Otto, which provided technology for driverless trucks, to bolster its efforts in the area.
For Apple, the search for a successor to the iPhone, which makes up about two-thirds of its sales, is becoming more urgent. Sales of the iPhone have fallen in recent months while other new devices, such as its Watch and TV box, have so far failed to compensate for the decline.

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