The 2014 Cadillac ELR range extended electric vehicle will feature something GM is calling ‘Regen-on-demand’. By using paddle shifter style paddles mounted on the back of the steering wheel, drivers will be able to temporarily regenerate electricity and store it in the battery pack simply by pulling back on either the left or right paddle.

The ELR’s chief engineer, Chris Thomason, says “Regen on Demand enables ELR drivers to actively re-capture energy when slowing down, such as when approaching slower traffic or setting up for a tight turn. This allows the driver to take more active role in the electric vehicle driving experience.”

According to GM, when engaged, Regen on Demand provides more deceleration than what a typical vehicle experiences when coasting. Depending on how severe the regen is, this could give the feel of a manual transmission vehicle down-shifting as it approaches traffic or a corner. However, GM did say the Regen-On-Demand can not be used to completely stop the vehicle.

It the paddles are not used, the Cadillac ELR still uses its automatic blended regenerative braking system that will recapture a majority of the vehicles energy while stopping.

Still scheduled for production at the end of 2013, the 2014 Cadillac ELR will likely go on sale at the beginning of 2014. Pricing is still unknown.