Similar to the Chevy Volt, Cadillac does not expect all 956 of its US dealers to sell the extended range ELR plug-in vehicle. General Motors will require Cadillac dealers to undergo specific ELR training and to purchase special equipment if the dealership wishes to sell and service the 2014 Cadillac ELR.
Cadillac’s global marketing head, Jim Vurpillat, said he is unsure how many dealers will sign on to sell the ELR. Cadillac just sent letters out to the dealerships describing the requirements to be an ELR dealer. In order to qualify, they must provide at least 2 charging stations on site – one in the service area, and the other outside the building. In addition, at least 1 person must be trained in the features that make the ELR unique. Cadillac estimates the cost of these requirements to be around $15,000 for a dealership.
The 2014 Cadillac ELR is still on schedule to launch in the first quarter of 2014. To stay up to date on ELR news, visit our Cadillac ELR forum.