BMW i3 to be offered as fleet lease vehicle in the UK

Release Date: 2013
MSRP: $43,000 - $50,000 US
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BMW will offer a range of leasing options for businesses in the UK when the BMW i3 electric vehicle arrives at the end of the year.

The BMW i3 comes as a pure electric vehicle, or with a range extender which would likely be the most popular amongst fleet customers. Under BMW’s flexibility mobility vision, there will also be opportunities for companies to run the i3 electric vehicle with the option of a temporary diesel or gasoline vehicle for longer trips.

“We’ve set up a number of propositions for individual drivers that companies could make available,” said BMW i general manager Suzanne Gray. “But we are also creating a portfolio aimed specifically at businesses.” She went on to say that “there will be other options for firms looking for slightly more flexibility” than a pure electric vehicle.

BMW is currently in conversation with some large organizations and blue chip firms, but is also in talks with some leasing companies. Gray said the i3 would be a strong “internal and external PR story” for companies that are interested in showcasing a vehicle like this. “Bulk orders of the i3 are not where the strength of this proposition lies. Instead, there’s a strong interest in what the i3 says.”

Since 2009 with the MiniE, BMW has been running a series of electric vehicle trials and has seen firms using the vehicles “in a variety of different ways.”

BMW hopes to revolutionize the charging process by using charge cards at more than 5000 charge points. BMW will offer a handful of membership options, including a monthly plan and a pay-as-you-go plan for less regular users.

1 Comment on "BMW i3 to be offered as fleet lease vehicle in the UK"

  1. “Bulk orders of the i3 are not where the strength of this proposition lies. Instead, there‚Äôs a strong interest in what the i3 says” – I believe this is PR speak for “this is going to cost WAY more than you expected”.

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